Haven Pediatrics is a concierge medicine service focused on providing the best possible care for children based on their individual needs. For this client, the visual identity needed to feel modern and sophisticated, yet friendly and welcoming to patients who were new to the concept of concierge medicine. Brand assets created included primary and secondary logo lockups, color palette and typography, logo icons for independent use, informational tear sheets, business cards, several patient/physician forms, and a website (by Daniel Levey Design) which can be viewed at https://www.havenpediatrics.com.

Design/branding collaboration with Daniel Levey (danleveydesign.com)

Doctamin is a vitamin company that was created by a team of physicians to help customers maintain their skin health.

I was approached to help create the primary visual identity and color palette of the brand, as well as translate the final logo to various applications including a compliant bottle label and blister pack design, mailer labels, informational marketing cards and business cards. The client and myself worked closely together to ensure the visual look of the brand was bold and sophisticated, yet approachable for those who may not have insight to skin health. This brand was also translated to web format (designed by others) which can be viewed at doctamin.com.

FACEY is a fictional makeup brand inspired by my personal interest in the cosmetics industry. The brand name refers to the popular slang definition of 'facey' which translates to having a beautiful face. Imagined to be in competition with existing upscale makeup brands of today, FACEY features a simple color palette of baby pink and black paired with a light-weight and angular typeface for the word mark. The contrast in color and type work together to create a chic and minimalistic appearance in an attempt to appeal to all audiences and encourage all consumers to #befacey.

RWC is considered a global leader in plumbing and heating fixtures/products that help optimize performance and efficiency for their clients. Their Atlanta office and training center features several, hand-illustrated environmental graphics and custom signage unique to RWC’s brand and mission.

Client of ASD | SKY Atlanta; all designs created by sky design

SVP Consulting, LLC (Special Vehicle Programs) is a private consulting firm offering profitability solutions to franchise automotive dealerships. SVP works within every dealership department as well as aftermarket vehicle up-fitters. To reflect their presence within the automotive industry, this logo design was created based on the shape of a steering wheel and incorporates a complimentary typeface with sleek curves and rounded edges.

Environmental graphics and signage done for the Blackbaud World HQ located in Charleston SC. Featured areas include employee game room, hub booths/gathering areas and main corridors.

Client of ASD | SKY, Atlanta; all designs created by sky design

FEEL GOOD is a brand that reflects the way candles, teas and bath/body oils make their users feel. With a fictional backstory of South African roots and a focus on customer satisfaction, this branding identity aims to appeal to a San Diego audience and features details of hand foiling and hand drawn illustrations. The appearance of the brand was created with the intention of expansion, should more products be added to the line.

This logo design for Holt Storage features a new, modern take on elements from the original Bill Holt Chevrolet logo. This new design retains the signature Bill Holt blue and mountain graphic, but also introduces a cleaner, more vertical typeface for the name.

Wines for the Times is a fictional wine company catering to the needs of the everyday woman. Intended for those moments when you just need a break from the buildup of unexpected hiccups throughout your busy day, Wines for the Times is here to provide a small sense of "it's going to be ok." This fictional catalogue features 8 spreads consisting of a front/back cover, a table of contents, introduction, section spread, 3 product spreads, and advertisements. An accompanying mobile application also allows customers to shop, gift, and stay informed on all the latest Wines for the Times news.

Once home to the Atlanta Braves, and now home to the Georgia State University Panthers, Georgia State Stadium (formerly Turner Field) houses the University Club—a specialty club suite for GSU alumni, students and faculty. New environmental graphics and signage were created to help tell the story of GSU Athletics. Featured areas include the exterior entrance, main dining area, corridor graphics, timeline wall and custom trophy/history display.

Client of ASD | SKY Atlanta; all designs created by sky design

Inspired by the nineteen-fifties, this chocolate bar wrapper aims to capture a retro aesthetic based on the look of vintage diner and drive-in signs. Pastel hues were chosen to serve as a reminder of the “sweeter” moments of the decade in spite of the negative events that transpired.

Painted environmental graphics located throughout the parking garage at Westside Provisions District located in West Midtown, Atlanta. Featured areas include main corridors from garage to shops/restaurants, and painted graphics located at elevators on each garage floor.

Client of ASD | SKY, Atlanta; all designs created by sky design

Learn the basics of graphic design with Cards for Design! Rooted in the dry humor of Cards Against Humanity, Cards for Design explores four categories (typography, famous logos, typefaces and famous designers) in a sarcastic yet informational way. Featuring visual examples, including PANTONE color swatches, and humorous quips, Cards for Design is guaranteed to make learning about graphic design much more entertaining.

Occupying 6 half floors and 6 full floors at the new Portman CODA building located in Midtown Atlanta, Georgia Tech required signage, environmental graphics and way finding to guide students, faculty and visitors through their spaces. These floors are home to several of GT’s academic groups, research entities and faculty groups, and required extensive analysis, strategy, and coordination to create a comprehensive way finding system. Featured elements include custom painted window signage and film, floor way finding, room signage, acoustical paneling, wood paneling, wall way finding and painted graphics.

Client of ASD | SKY, Atlanta; all designs created by sky design

Learning the basics of typography has never been easier thanks to A-Z Typography. These double sided flash cards feature definitions and corresponding visuals based on the entire alphabet. Complete with a color coding system that breaks each term into a group, these cards aim to serve as a study tool for young designers interested in typography or those pursuing a higher level of design education.

CULTUREcation is a fictional company that has partnered with UNESCO in hopes to foster cultural education and allow its customers to be a part of the restoration and preservation processes of some of the most famous heritage sites in the world. Rendered using 3D modeling and printing, each object serves as a miniature replica of an actual World Heritage Site. The packaging provides information regarding the site it holds, CULTUREcation's mission and UNESCO's World Heritage mission. White packaging with rose gold foiled accents was chosen to create a clean and sophisticated approach that would resemble the look of a collectible item.