FACEY is a fictional makeup brand inspired by my personal interest in the cosmetics industry. The brand name refers to the popular slang definition of 'facey' which translates to having a beautiful face. Imagined to be in competition with existing upscale makeup brands of today, FACEY features a simple color palette of baby pink and black paired with a light-weight and angular typeface for the word mark. The contrast in color and type work together to create a chic and minimalistic appearance in an attempt to appeal to all audiences and encourage all consumers to #befacey.